Beth McGuire is a seasoned professional in strategy and insights within the sports and entertainment sector, currently serving as the Director of Strategy at Wasserman since April 2024. Prior to this role, Beth held various positions at CSM Sport & Entertainment, progressing from Insights Executive to Senior Manager, Research & Insights between November 2018 and March 2024. Experience extends back to 2017 with Sportcal and includes stints at the NBA, Verve International, Ryder Cup Limited, The Inveralmond Brewery Limited, and the Scottish Football Association. Beth's educational background includes a Bachelor of Arts in Management with Marketing from Robert Gordon University and additional studies through HarvardX.
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