Bryan Ploen is an accomplished professional in the sports and entertainment marketing industry, currently serving as Associate Vice President and Senior Director of Properties Consulting at Wasserman since May 2015. With expertise in sponsorship strategy, valuation, measurement, and research for major North American sports and entertainment properties, Bryan has forged a significant career path. Prior to Wasserman, Bryan held various roles at BMW Group Canada from July 2011 to April 2015, including Director of Properties Consulting and Event Marketing Specialist. Earlier experience includes a position at Golf Canada as Coordinator of Partnership Marketing from January 2009 to July 2011. Bryan obtained an Honours Bachelor of Science in Communications and Psychology from the University of Toronto, complemented by a Digital Communication certificate from George Brown College.
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