Cecilia López

Cecilia López is currently the Associate Director for LATAM at Wasserman, where they focus on event management and partnership activation. With a strong background in sports marketing, they previously served as Senior Manager for LATAM and Manager for LATAM Properties, enhancing brand engagement throughout the region. Prior to joining Wasserman, they held key roles including Partnership Marketing & Special Events Manager at the Federación Mexicana de Fútbol and Director of Large Companies and Associations at Coparmex. Cecilia holds multiple diplomas in Sports Marketing and Social Work from Tecnológico de Monterrey, as well as a degree in Communication and Media Studies from Universidad de Monterrey.