Gary Baker

Gary Baker is a seasoned creative professional with extensive experience in leading creative teams and executing innovative campaigns across various industries. Currently serving as Group Creative Director at Wasserman since February 2022, Baker previously held multiple positions, including Creative Director at Available and Executive Creative Director at Wildlife Conservation Society. Notable achievements include the creation of 21 bespoke experiences for Twitch's talent during Glitchcon 2020 and revitalizing brand identity for the Bronx Zoo and NY Aquarium. With a strong background in immersive experiences at Jack Morton Worldwide and impactful campaigns for clients such as the Special Olympics, Baker has consistently delivered results, demonstrating expertise in brand strategy and creative direction. An alumnus of the Fashion Institute of Technology, Baker holds a Bachelor of Art in Advertising Design.