Gideon Royale has a diverse and extensive background in music, business development, and strategic partnerships within the sports, music, and entertainment industries. Currently serving as Director of Music at Wasserman since December 2023 and as Co-Founder at TBA since February 2023, Gideon has also held key positions such as Head of Artist Development at All Season, and Head of Sales & Content Partnerships at Master The Monster, where a new sales strategy for a proprietary adtech platform was implemented. Previous roles include Business Manager at Common Conduct, Senior Account Manager at Practice Ignition, and Account Director at Textio, focusing on client relationships and strategic growth. Gideon's early career includes advisory roles at Morgan Stanley and financial planning at Merrill Lynch and MJC Partners. Gideon obtained education at Morgan State University from 2009 to 2011.
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