Kendra Book Wright

Kendra Book Wright is an accomplished marketing professional with extensive experience in experiential marketing and client services. Currently serving as Associate Vice President at Wasserman since April 2019, Kendra leads sponsorship activations and strategic planning for AT&T, managing significant budgets and driving remarkable growth in activation funds. Prior roles include Director of Experiential Marketing at Rooftop2 Productions Inc. and SPORTFIVE, where Kendra directed client relationships and managed high-profile events, achieving notable fan satisfaction. Previous positions also include Account Supervisor at M Booth and Burson Cohn & Wolfe, where Kendra successfully executed integrated campaigns and brand activations for major clients like Carnival Cruise Line and Bank of America. Kendra holds a Master of Science from the University of Pennsylvania and a Bachelor of Arts from The Johns Hopkins University.