Matt Cole is a professional with a strong background in strategy, partnerships, and sports management. Currently serving as the Manager of Strategy & Consulting at Wasserman since April 2024, Matt previously held the role of Partnership Proposition & Performance Lead at Everton Football Club from June 2021 to March 2024, where responsibilities included developing partnership strategies and sponsorship proposals. Prior to that, Matt worked as a Partnerships Research Coordinator at Everton Football Club, generating market research and supporting the global sales team. Matt's experience also includes being a Football Reporter at Genius Sports Group, where analysis on matches enhanced insights into team dynamics. Extensive volunteer work, including coaching sessions with Northumbria Ladies and involvement with Newcastle United Foundation, complements a solid educational foundation in International Sport Management from Northumbria University and Marine Biology from Newcastle University.
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