Patrick Topping is a skilled professional with a diverse background in performance measurement, digital sales, marketing, and political consulting. Currently serving as Sr. Manager, Performance & Insights at Wasserman, Patrick focuses on performance measurement and sponsorship valuations to enhance brand partnerships. Previously, as Digital Sales & Partnerships Manager at Indie88, Patrick oversaw digital sponsorships and advertising for various platforms. Experience at Universal Music Group included analytics and sales roles, contributing to streamer engagement strategies. Additional roles encompassed marketing coordination at Outside Music Inc., event development in a freelance capacity, and political consulting for high-profile clients. Patrick holds a Bachelor of Arts in International Affairs from Northern Arizona University.
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