Sandra Roche is a Senior Director at Wasserman, where they lead various guest experience and ticketing programs for multiple clients. Previously, they held several roles at CSM Sport & Entertainment, managing partnerships with HSBC and overseeing high-profile events like Wimbledon and the Rugby World Cup. Sandra also served as an Account Executive for Alfa Romeo at tmb events ltd, managing hospitality and sponsorship activities. They began their career at VU Limited as a PA to the CEO, coordinating events and delivering tailored client experiences. Sandra holds a BA in Coach Education and Sports Development from the University of Bath.
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