Troy Lew

Troy Lew is an accomplished Associate Director of Insights at Wasserman, where responsibilities include leading research initiatives for major clients such as Microsoft and AT&T. With extensive experience in managing research projects, Troy has successfully overseen over 40 studies annually, delivering strategic insights to executive leadership and managing a comprehensive database to support cross-functional decisions. Prior roles include Senior Manager and Manager of Research & Insights at AT&T, where Troy developed consumer research methodologies and managed significant vendor budgets. Earlier experience with the LA Clippers as an Inside Sales Executive included leading successful sales initiatives and collaborating on marketing campaigns. Troy holds a Bachelor of Arts in Business Administration from the University of Southern California.