Will Pleasants

Will Pleasants is a seasoned executive with extensive experience in brand strategy and operational management, currently serving as Managing Director for Wasserman in the US and Mexico since July 2007. With a proven track record of driving significant business growth, Pleasants has led initiatives that tripled company revenue and expanded operations globally, while also earning accolades such as NASCAR's 2010 Marketer of the Year. In addition to core responsibilities at Wasserman, Pleasants is actively involved in the sports and entertainment sector as the Founder of the UNC Sports and Entertainment Summit and serves on various boards, including Teamworks and BOA Nutrition, Inc. A graduate of the University of North Carolina at Chapel Hill, Pleasants has also contributed as a guest lecturer at UNC's Kenan-Flagler Business School.