Wim Mathues currently serves as Senior Vice President and Country Director for Benelux at Wasserman, along with a role as Senior Vice President for Brands & Properties at the same company since June 2023. Previously, Wim has held various positions at Decathlon, focusing on partnerships and sports marketing across Europe, and has worked extensively with bwin as a Digital & Sports Marketing Consultant since January 2011. Additionally, Wim contributes to education as a guest lecturer at UCLL in e-commerce and digital platforms, and as a lecturer in sports marketing and communication. Involvement in advisory boards for organizations such as John & Jane and Merkado further underscores Wim's expertise in the field. Educational background includes master's and bachelor's degrees from institutions like Vlerick Business School and KU Leuven.
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