Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. Our products include indoor and outdoor LED displays, fixed digit and video scoreboards, gas price signs and digital billboards. Every aspect of our products and service is focused on giving our customers the greatest advertising tools available for developing their business and increasing sales. Our partnerships with respected, knowledgeable sign company professionals are the foundation of our collective success.

Watchfire LED signs are known for their legendary quality and reliability. We test our outdoor displays to withstand whatever nature throws at them, all to guarantee our customers years of worry-free performance. The excellence in every Watchfire sign begins with our outstanding engineering team designing a quality product. In production, we choose quality over expedience or expense. We use the best performing components available from a global market and invest the time and expense needed to evaluate and verify every aspect of our products’ design, function and serviceability. Our reputation depends on our displays looking and performing great not just on day one, but for years to come.

We developed our proprietary Ignite software to create and manage messages from design to scheduling. Whether the sign is large or small, color or monochrome, the suite of Ignite software helps create head-turning messages through easy-to-use interfaces.

Watchfire has over 65,000 LED signs in operation at convenience stores, gas stations, retail outlets, banks, schools, places of worship and other locations worldwide. We also have more digital billboard customers in the U.S. than any other brand.

Advertising

Electronics

Manufacturing

Retail

Watchfire

Watchfire's headquarters in Danville, IL, United States

Steve Harriott

Dave Warns

Kyle Dines

Mark Oggero

Adam Grimes Cpa

The Sales Team at Watchfire is dedicated to driving revenue and expanding market presence for the company’s high-quality LED signage products. This team consists of Territory Managers and Sales Directors who work closely with customers and sign professionals to identify needs, provide tailored solutions, and foster long-term partnerships. Through strategic outreach and exceptional customer service, the Sales Team ensures that clients receive the best advertising tools to effectively promote their businesses.

Sales Team

The Engineering Team at Watchfire is dedicated to designing and developing high-quality LED signage solutions that emphasize reliability and performance. This multidisciplinary team of engineers and software professionals collaborates to innovate and improve product functionality, encompassing everything from hardware components to proprietary software like Ignite. They ensure rigorous testing and quality assurance throughout the production process, guaranteeing that every display maintains its legendary quality for years, ultimately supporting the company's commitment to providing exceptional advertising tools for customers worldwide.

Engineering Team

The Marketing Team at Watchfire is responsible for driving brand awareness and generating leads through strategic digital marketing initiatives, targeted advertising, and corporate programs. They collaborate closely to craft compelling messaging that highlights the superior quality and reliability of Watchfire’s LED signs and software, while also nurturing relationships with sign company professionals and customers. By leveraging data-driven insights and innovative marketing strategies, the team aims to enhance Watchfire's market presence and support sales growth across various sectors.

Marketing Team

The Information Technology Team at Watchfire is responsible for managing and securing the company's information systems, ensuring seamless operations and support for both internal teams and external customers. This team oversees technical infrastructure, provides help desk support, and manages digital systems, including the proprietary Ignite software, to enhance user experience and optimize product performance. Their goal is to ensure that all technological aspects of Watchfire's operations are efficient, reliable, and secure, thereby supporting the company's commitment to delivering high-quality LED signage solutions.

Information Technology Team

The Project Management Team at Watchfire is responsible for overseeing the planning, execution, and delivery of various projects related to the development and deployment of LED signage solutions. They coordinate cross-functional teams to ensure projects align with customer needs and company goals, manage timelines and budgets, and drive continuous improvement in business processes. By leveraging their project management expertise, they help maintain Watchfire's reputation for quality and reliability in the industry.

Project Management Team

The Operations Team at Watchfire is responsible for optimizing production and supply chain processes to ensure the efficient manufacture and delivery of high-quality LED signs and components. This team works closely with demand planning and quality assurance to forecast needs, improve business processes, and maintain rigorous standards that align with the company's commitment to reliability and customer satisfaction. Through collaboration with various departments, they streamline operations and enhance product performance, contributing to Watchfire's reputation as a leader in the digital signage industry.

Watchfire

Org chart

Teams

Sales Team

Engineering Team

Marketing Team

Information Technology Team

Project Management Team

Operations Team

Offices

Watchfire

Org chart

Teams

Sales Team

Engineering Team

Marketing Team

Information Technology Team

Project Management Team

Operations Team

Offices

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