Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. Our products include indoor and outdoor LED displays, fixed digit and video scoreboards, gas price signs and digital billboards. Every aspect of our products and service is focused on giving our customers the greatest advertising tools available for developing their business and increasing sales. Our partnerships with respected, knowledgeable sign company professionals are the foundation of our collective success.

Watchfire LED signs are known for their legendary quality and reliability. We test our outdoor displays to withstand whatever nature throws at them, all to guarantee our customers years of worry-free performance. The excellence in every Watchfire sign begins with our outstanding engineering team designing a quality product. In production, we choose quality over expedience or expense. We use the best performing components available from a global market and invest the time and expense needed to evaluate and verify every aspect of our products’ design, function and serviceability. Our reputation depends on our displays looking and performing great not just on day one, but for years to come.

We developed our proprietary Ignite software to create and manage messages from design to scheduling. Whether the sign is large or small, color or monochrome, the suite of Ignite software helps create head-turning messages through easy-to-use interfaces.

Watchfire has over 65,000 LED signs in operation at convenience stores, gas stations, retail outlets, banks, schools, places of worship and other locations worldwide. We also have more digital billboard customers in the U.S. than any other brand.

Advertising

Electronics

Retail

Manufacturing

Watchfire

Watchfire's headquarters in Danville, IL, United States

Steve Harriott

Mark Oggero

Alex Muehl

Kyle Dines

The Sales Team at Watchfire is dedicated to driving revenue and expanding market presence for the company’s high-quality LED signage products. This team consists of Territory Managers and Sales Directors who work closely with customers and sign professionals to identify needs, provide tailored solutions, and foster long-term partnerships. Through strategic outreach and exceptional customer service, the Sales Team ensures that clients receive the best advertising tools to effectively promote their businesses.

Sales Team

The Engineering Team at Watchfire is dedicated to designing and developing high-quality LED signage solutions that emphasize reliability and performance. This multidisciplinary team of engineers and software professionals collaborates to innovate and improve product functionality, encompassing everything from hardware components to proprietary software like Ignite. They ensure rigorous testing and quality assurance throughout the production process, guaranteeing that every display maintains its legendary quality for years, ultimately supporting the company's commitment to providing exceptional advertising tools for customers worldwide.

Engineering Team

This department focuses on generating leads and nurturing potential clients to drive sales opportunities.

Sales Development

The Marketing Team at Watchfire is responsible for driving brand awareness and generating leads through strategic digital marketing initiatives, targeted advertising, and corporate programs. They collaborate closely to craft compelling messaging that highlights the superior quality and reliability of Watchfire’s LED signs and software, while also nurturing relationships with sign company professionals and customers. By leveraging data-driven insights and innovative marketing strategies, the team aims to enhance Watchfire's market presence and support sales growth across various sectors.

Marketing Team

This department focuses on driving sales and managing product development for sports and indoor-related offerings.

Sports Sales Division

This department provides technical assistance and support for users experiencing issues with digital systems and services.

Watchfire

Org chart

Teams

Sales Team

Engineering Team

Sales Development

Marketing Team

Sports Sales Division

Helpdesk Support

Offices

Watchfire

Org chart

Teams

Sales Team

Engineering Team

Sales Development

Marketing Team

Sports Sales Division

Helpdesk Support

Offices

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