Irati U.

Irati U. is an experienced marketing professional currently serving as a CRM Marketing Specialist at WatchGuard Technologies since June 2022. Additionally, Irati is the CEO and Founder of Digitalizatucasa, an online store specializing in smart home products and offering free manuals in Spanish, since September 2020. Prior experience includes roles as a Marketing Automation Consultant at Kapturall from February 2021 to June 2022, and various positions at American Express Global Business Travel from October 2016 to September 2019, focusing on event reporting and project management. Irati's earlier career includes service management with WedoIT (an IBM subsidiary), front desk reception at NH Hotel Group, and administrative assistance at Cactus Language Training. Academic qualifications encompass a Master's degree in hotel management from Universidad Complutense de Madrid, a Commercial Management and Business Communication course from UEMC Business School, a Bachelor's degree in business management with a marketing specialization from Università degli Studi di Napoli Federico II, and a Diploma in Business Administration from Universidad del País Vasco.