Tracy Hillstrom

Tracy Hillstrom has extensive experience in product marketing and management, currently serving as Vice President of Brand and Content Marketing at WatchGuard Technologies since October 2016, where previous roles included Vice President of Content Experience and Strategy and Sr. Director of Product Marketing. Prior to this, Tracy held the position of Sr. Product Manager at Zonar Systems and Sr. Product Marketing Manager at Impinj, defining product direction for UHF RFID solutions. Early career achievements at WatchGuard Technologies include leading a flagship product line to record sales during a recession, and at Intermec, directing the Data Capture Systems business to significant revenue and profit growth. Tracy's academic background includes a Master’s degree in Industrial Relations/Human Resources from the University of Iowa and a Bachelor’s degree in Honors Biology from the University of Illinois Urbana-Champaign.