Water Babies has an outstanding reputation as the world’s biggest, most professional baby and toddler swimming programme. We welcome over 52,000 children (and their parents/carers) into warm water at over 650 local pools every week. Our sessions progressively develop children’s water skills in line with their physical, mental and emotional development phases. We also offer world-class, once-in-a-lifetime high-resolution photography of babies and toddlers swimming underwater - we're the world's largest producer of underwater baby photography, taking more than 100,000 shots in 2014 - and an online shop featuring delightful, practical swimming accessories.

We cover the entire UK through a network of over 56 franchisees, with successful franchises now established in Ireland, Canada, China and The Netherlands – and we’re growing all the time. 

So if you'd like to explore franchising opportunities with Water Babies, please email us on info@waterbabies.co.uk or call us on +44 1404 548 348. 

Since 2006 we've raised almost £4 million for Tommy's the baby charity - making a difference and helping to save babies' lives.

Water Babies Ltd

Howard Harrison

Mike Lonergan

Sarah Smith

Colin MacDonald

The Swimming Instruction Team at Water Babies Ltd specializes in delivering structured, age-appropriate swimming lessons for babies and toddlers. They focus on progressively developing children’s water skills, ensuring safety and enhancing physical, mental, and emotional development. The team consists of qualified swim instructors and teachers committed to providing an engaging and supportive learning environment. They also collaborate closely with parents and carers to foster a positive and effective swimming experience for their young learners.

Swimming Instruction Team

The Administration and Business Management team at Water Babies Ltd ensures the smooth and efficient operation of the company’s daily activities. This includes managing business communications, overseeing financial transactions, conducting market analyses, and supporting franchise operations. They play a vital role in coordinating with different departments and stakeholders to maintain and improve operational processes, thereby contributing to the company’s growth and success.

Administration and Business Management

The Client Services team at Water Babies Ltd is dedicated to providing exceptional support to our clients, ensuring a seamless experience from enrollment to participation in our swimming programmes. They handle queries, manage bookings, oversee client satisfaction, and address any concerns parents or carers may have, ensuring each family enjoys a rewarding and hassle-free experience with our services. They also assist in coordinating communication between franchise locations and maintain the high standards of service that Water Babies is known for.

Client Services

The Leadership Team at Water Babies Ltd is responsible for setting strategic direction, overseeing franchise expansion, and ensuring operational excellence across all regions. This team, led by top executives including the CEOs and Managing Partner, drives company growth, innovation, and global brand consistency. Additionally, they manage key functions such as global photography services and maintain strong partnerships to support charitable initiatives.

Leadership Team

The Marketing and Creative Team at Water Babies Ltd. is responsible for enhancing the company's brand presence and customer engagement through strategic marketing initiatives and creative content. They manage digital marketing campaigns, develop compelling visuals and promotional materials, and collaborate to ensure consistent brand messaging across all channels. This team plays a pivotal role in driving franchise growth and expanding the company's reach internationally.

Marketing and Creative Team

The Photography Team at Water Babies Ltd specializes in capturing high-resolution, once-in-a-lifetime underwater portraits of babies and toddlers during their swimming sessions. The team includes skilled underwater baby portrait photographers and a global head of photography, ensuring the highest standards of quality and creativity. These photographers coordinate with swimming sessions across various locations, producing stunning photos that are cherished by families worldwide.

Water Babies Ltd

Org chart

Teams

Swimming Instruction Team

Administration and Business Management

Client Services

Leadership Team

Marketing and Creative Team

Photography Team

Offices

Water Babies Ltd

Org chart

Teams

Swimming Instruction Team

Administration and Business Management

Client Services

Leadership Team

Marketing and Creative Team

Photography Team

Offices

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