Water Babies has an outstanding reputation as the world’s biggest, most professional baby and toddler swimming programme. We welcome over 52,000 children (and their parents/carers) into warm water at over 650 local pools every week. Our sessions progressively develop children’s water skills in line with their physical, mental and emotional development phases. We also offer world-class, once-in-a-lifetime high-resolution photography of babies and toddlers swimming underwater - we're the world's largest producer of underwater baby photography, taking more than 100,000 shots in 2014 - and an online shop featuring delightful, practical swimming accessories.

We cover the entire UK through a network of over 56 franchisees, with successful franchises now established in Ireland, Canada, China and The Netherlands – and we’re growing all the time. 

So if you'd like to explore franchising opportunities with Water Babies, please email us on info@waterbabies.co.uk or call us on +44 1404 548 348. 

Since 2006 we've raised almost £4 million for Tommy's the baby charity - making a difference and helping to save babies' lives.

Water Babies Ltd

Colin MacDonald

Sarah Smith

Emily Davidson

Shelly Kettle

The Swimming Instruction Team at Water Babies Ltd specializes in delivering structured, age-appropriate swimming lessons for babies and toddlers. They focus on progressively developing children’s water skills, ensuring safety and enhancing physical, mental, and emotional development. The team consists of qualified swim instructors and teachers committed to providing an engaging and supportive learning environment. They also collaborate closely with parents and carers to foster a positive and effective swimming experience for their young learners.

Swimming Instruction Team

This department focuses on teaching water safety and swimming skills to infants and young children.

Aquatic Education

This department focuses on overseeing and supporting franchise operations to ensure successful business growth and compliance.

Franchise Management

This department manages the ownership and operation of Water Babies franchises across various regions.

Water Babies Operations

The Administration and Business Management team at Water Babies Ltd ensures the smooth and efficient operation of the company’s daily activities. This includes managing business communications, overseeing financial transactions, conducting market analyses, and supporting franchise operations. They play a vital role in coordinating with different departments and stakeholders to maintain and improve operational processes, thereby contributing to the company’s growth and success.

Administration and Business Management

This department oversees the planning, coordination, and execution of aquatic programs and training initiatives.

Water Babies Ltd

Org chart

Teams

Swimming Instruction Team

Aquatic Education

Franchise Management

Water Babies Operations

Administration and Business Management

Aquatics Management

Offices

Water Babies Ltd

Org chart

Teams

Swimming Instruction Team

Aquatic Education

Franchise Management

Water Babies Operations

Administration and Business Management

Aquatics Management

Offices

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