The Waterloo Convention Center opened as the Conway Center in the 1970’s. A hotel and parking ramp were connected to the facility in the 1980’s. In 1987 the center was rededicated and named in honor of Waterloo’s own 5 Sullivan Brothers. As a part of a multi-million dollar transformation to meet the needs of event planners today and into the future the center was renamed to Waterloo Convention Center in 2021 to convey the pride in the community and signal the reinvention. With an expansive lobby containing several lounge spaces, four meeting rooms, 5 ballrooms, conference room, and an exhibit hall we have the space you need. Our expert catering team is prepared to meet all of your food & beverage needs. With the latest event technology and equipment, we can make you shine for your attendees.

Waterloo Convention Center

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