WaterWipes is an exciting entrepreneurial company, enjoying huge growth. Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions.

At the heart of the business is a story of an Irish dad, Edward McCloskey, shocked by the vast array of chemicals in baby wipes. Determined to find a solution for the sensitive skin of his daughter, he went about developing a wipe pure enough to replace cotton wool and water. His solution, WaterWipes, is now a recommended brand by dermatologists, midwives and doctors, even for premature babies’ sensitive skin. Every day, parents around the world are discovering the benefits of our gentle and safe WaterWipes for their baby’s skin, we hope you like them too.

We've come a long way in the past seven years, but we still act with the same entrepreneurial spirit and determination to find a better way. With our headquarters in Drogheda, Ireland and regional offices in US, Singapore and Netherlands, we are now a global business, selling the World's Purest Baby Wipes in over 56 countries. We are proud to have over 250 talented people working together to bring our products to more and more parents in every corner of the globe.

Our business is built on innovation, and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible.

Also in 2020 he have been recognised as a Great Place To Work and for 2 years in the row we have been awarded the Deloitte Best Managed Company award.


Water

WaterWipes

WaterWipes' headquarters in Drogheda, Ireland

Kevin Treacy

Amanda Smith

Barry McCullen

Allan Kennedy

Lorraine Tiernan

Clíodhna Barlow

Peter Murphy

Stuart Cartwright

Itziar Froufe

Emer Gilligan

Lynda Magee

Ciara Martindale

Liam Sherlock

Liz Cotter

Liam Purdy

Siobhan McManus

Nicola Barker 🟨🟥🟩🟦

The Marketing Team at WaterWipes is responsible for driving brand awareness and accelerating market growth across various global regions. By developing strategic marketing campaigns and leveraging earned, owned, and paid media, the team ensures that the brand's message of purity and safety reaches parents worldwide. This includes managing regional brand activities, optimizing digital communications, fostering brand presence on platforms like Amazon, and executing shopper marketing strategies. The team works collaboratively to uphold the company's core values while pushing forward its entrepreneurial spirit and innovative goals.

Marketing Team

The Leadership Team at WaterWipes is responsible for steering the company's strategic direction, fostering innovation, and driving global growth. Comprising key executives such as the Chief Executive Officer, Chief Operations Officer, and various Vice Presidents, this team ensures alignment with the company's values of bravery, excellence, and respect. They play a crucial role in overseeing operations, leading transformative business initiatives, managing financial health, enhancing employee capabilities, and maintaining legal and commercial excellence across all regional offices.

Leadership Team

The Finance Team at WaterWipes is responsible for managing the company's financial health and ensuring fiscal discipline. This includes overseeing accounts payable, financial reporting, budgeting, and strategic financial planning to support the company's growth and innovation. By maintaining accurate financial records and providing insights into financial performance, the team enables WaterWipes to continue expanding globally while adhering to its core values of bravery, excellence, and respect.

Finance Team

The Operations Management team at WaterWipes ensures the efficient production, procurement, and global distribution of our products. Led by the Chief Operations Officer, this team spearheads the implementation of operational strategies to support our rapid growth while maintaining our commitment to quality and innovation. They optimize the supply chain, oversee manufacturing processes, and manage supplier relationships to ensure that our pure and safe baby wipes reach parents worldwide seamlessly.

Operations Management

The Data and Market Strategy team at WaterWipes is responsible for leveraging data analytics and market insights to inform strategic decisions, optimize product offerings, and drive business growth. This team ensures that WaterWipes' market positioning is strong and competitive across different regions, including the Americas and EMEA. By integrating data-driven approaches, they support the company's expansion efforts and innovation in meeting consumer needs while aligning with the core values of being brave, excellent, and respectful.

Data and Market Strategy

The Engineering team at WaterWipes, consisting of roles such as Senior Application Engineer, VP Engineering, and Senior VP, Global I.T., is integral in driving technology and innovation within the company. They focus on developing and maintaining robust, scalable systems to ensure seamless operations and support our rapid global growth. By leveraging advanced water technology and optimizing technical processes, the team pioneers new product ideas and enhances existing offerings to meet the highest standards of purity and safety for our consumers.

WaterWipes

Org chart

Teams

Marketing Team

Leadership Team

Finance Team

Operations Management

Data and Market Strategy

Engineering

Offices

WaterWipes

Org chart

Teams

Marketing Team

Leadership Team

Finance Team

Operations Management

Data and Market Strategy

Engineering

Offices

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