Crystal Ling

Crystal Ling is an accomplished professional with a robust background in brand partnerships and operations. Currently serving as Operations Lead at Wattpad, Crystal is instrumental in establishing the foundation for WEBTOON's Direct Ads Business. In previous roles at Wattpad, achievements include managing strategic clients like the FDA, Maybelline, and Amazon, generating significant revenue, and leading award-winning campaigns such as the Kids Help Phone x Wattpad initiative. Crystal's career also encompasses positions at Critical Mass, bpg advertising, Gunpowder & Sky, Mediahub Worldwide, and 44 North Digital Marketing, demonstrating expertise in digital marketing, campaign management, and consumer insights. Crystal holds a Master of Science in Media Ventures from Boston University and a Bachelor's degree in Sociology and Political Science from Western University.