Sida Li

Sida Li is a seasoned marketing professional currently serving as a Senior Growth Marketing Manager at Wattpad since August 2023, contributing to WEBTOON Entertainment. Prior to this role, Sida held the position of Senior Manager, Marketing and Community at Lootcakes from March 2015 to August 2023, where responsibilities included managing digital advertising and a gaming influencer affiliate program, as well as product management using JIRA and Confluence. Earlier experience includes serving as a Graduate Teaching Fellow at NYU Stern School of Business from 2015 to 2017, and as Vice President of Social Media at fishbat from 2011 to 2015, leading a team in the creation of various digital content and analytics. Sida's career began with a role as Senior Creative Advisor at Likeable in 2011. Sida holds an MBA from NYU Stern School of Business and a BA in Marketing and Finance from the same institution.