Samuele Maini currently serves as Chief of Staff at Waveful, an AI-powered social app that empowers adults to become influencers, a role held since April 2025. Prior to this, Samuele co-founded ADX, the first marketplace for revenue-based financing in high-performing digital SMEs, serving as CEO from August 2022 to April 2025. Earlier experience includes co-founding Tradinglobal, a company focused on creating financial indicators for the forex market, for a brief period in early 2021, and co-founding WhyNotStudios, which specialized in scaling e-commerce through a performance-based model, from October 2018 to October 2020.
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