Alycia Mason

Alycia Mason is an accomplished business leader with extensive experience in marketing, operations, and digital strategy. Currently serving as President at WPP Media since July 2025, Alycia also co-founded Candycopia in October 2021, successfully guiding the company's growth to $1 million in revenue through innovative e-commerce strategies and impactful marketing initiatives. Prior to this, Alycia held key roles at McDonald's, including Field Vice President, where responsibilities encompassed overseeing operations for 1,000 restaurants and driving significant digital transformation efforts. Additional experience includes leadership positions at Starcom, MindShare, and Luxottica Retail, with a focus on client strategy and media management for notable brands. Alycia holds a B.S. in Marketing from The Ohio State University Fisher College of Business.