Marko Yaacoub is an accomplished professional with extensive experience in management consulting and entrepreneurship. Currently serving as Co-founder and President at Shoot Your Shoot since December 2024, and as a Management Innovation Consultant at Wavestone since September 2021, Marko specializes in advising on innovation impact and performance measurement in the energy sector. Previous roles include Co-founder and General Director at Hirakana and OMNI.bot, where responsibilities encompassed product branding, market strategy, and operational management. Marko has led innovation projects at Groupe ADP and gained foundational experience in digital transformation at Orange Business Services. With an educational background in Innovation from Grenoble Ecole de Management and a degree in Economy-Management from Paris-Pantheon-Assas University, Marko demonstrates a strong commitment to enhancing organizational innovation and change management practices.
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