Audrey Peo

Audrey Peo is an experienced professional specializing in insights and analytics, currently serving as the Sr. Supervisor of Category Analytics at Wawa, Inc. since May 2022. In this role, Audrey leads high-level analytical activities for the marketing organization and oversees long-range planning processes, driving insights that influence strategic initiatives and corporate sales. Previously, as the Insights and Analytics Manager for the International Fresh Produce Association, Audrey guided revenue development, fostered a data-driven culture, and managed quantitative and qualitative research studies. Audrey's earlier experience includes roles such as Economic Research Analyst at the Federal Trade Commission, where analytical skills were applied to assess merger effects, and various academic positions at the University of Delaware, contributing to publications and economic reports. Audrey holds a Master of Science in Agricultural and Natural Resource Economics from the University of Delaware.