Dena Pizzutti

Dena Pizzutti has extensive experience in marketing, primarily focused on loyalty programs, personalization, and digital marketing optimization. Currently serving as the Head of Loyalty, Personalization, & Digital Marketing Optimization at Wawa, Inc. since April 2014, Dena leads strategic initiatives and oversees a team managing loyalty programs and targeted marketing efforts. Previously, Dena held the role of Senior Marketing Manager where the launch of the Wawa Rewards program and the Wawa Mobile App were key achievements. Additional roles include a Marketing Advisory Board Member at St. Joseph's University and an Adjunct Professor of Marketing at West Chester University of Pennsylvania. Past experience also includes Senior Marketing Manager at CVS Caremark Corporation, a Senior Account Executive at Cone Inc. with clients including Target and General Mills, and various positions at General Mills. Dena holds an Executive Doctorate in Business Administration from Temple University, an MBA in Marketing from Boston College Carroll School of Management, and a degree from Saint Joseph's University.