WAYB’s mission is to raise the bar on kids’ products that are safer, healthier, and responsibly-made. Our founders bring their expertise making some of the world's best outdoor gear to the family travel and baby gear industry. We reinvent products to make them better for parents, kids, and the planet. Way better. 

WAYB was started help parents get out in the world, without compromising on beautiful design or sustainable materials. Our first product, the Pico travel car seat, was born when we noticed parents lugging bulky car seats through airports. By using innovative design and aerospace-grade aluminum, we created a super strong, ultralight travel seat that’s as easy on parents as it is on the earth. 

For the WAYB team, it’s all about building a company that's led by core values, and creating a “COULD WE” culture that disrupts the status quo. Learn more about who we are at wayb.com

Automotive

Sustainability

Travel & Leisure

WAYB

WAYB's headquarters in South Pasadena, United States

This department manages operational strategies and oversees creative design initiatives.

Operations and Creative

The Innovation and Development team at WAYB is tasked with reimagining and designing advanced, sustainable kids' products that align with the company's core values. This team, comprising roles such as Product Journey Manager, senior Hardgoods and Soft Goods Developers, and the Head of Innovation Discovery, focuses on creating breakthrough products that elevate convenience, safety, and environmental responsibility for family travel and baby gear. By leveraging their expertise in innovative materials and design, they disrupt traditional norms and continuously enhance the WAYB product line to make it "way better" for parents, kids, and the planet.

Innovation and Development

The Leadership Team at WAYB, comprising the Co-founder, Chief Executive Officer, and COO, is responsible for setting the strategic direction of the company, ensuring alignment with core values, and fostering a culture of innovation. They drive company growth, manage key operations, and oversee the development and execution of initiatives that advance WAYB's mission to create safer, healthier, and sustainably-made kids' products.

Leadership Team

The Marketing and Sales Team at WAYB focuses on promoting and selling products that align with the company's mission of creating safer, healthier, and responsibly-made kids' products. They develop and implement marketing strategies to raise brand awareness, manage social media campaigns and influencer partnerships, and ensure exceptional customer experiences. This team drives sales and enhances customer loyalty by leveraging innovative marketing tactics and maintaining high standards of customer engagement and satisfaction.

Marketing and Sales Team

This department is responsible for driving revenue through the management and execution of sales strategies and analytics.

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Innovation and Development

Leadership Team

Marketing and Sales Team

Sales Department