Adam Sinoway

Adam leads the Global Category Management organization for Wayfair. He is also responsible for Wayfair Canada, as well as several other teams that are focused on building tools and technology that support supplier partners and internal Wayfair teams. Prior to his current role, Adam led Wayfair’s Home Improvement business, which he transformed from a fledgling business into what is now a market-leading offering that’s scaling rapidly. Before joining Wayfair in 2013, Adam was part of the New Balance Licensing & Brand Extension team. Adam earned his B.A. from Middlebury College and M.B.A. from Boston University.