Allison Weed

Allison Weed is a seasoned professional in category management with significant experience at Wayfair, currently serving as a Senior Category Management Associate since November 2020. In this role, Allison manages supplier relationships within the Kitchen & Small Electric category, leveraging category metrics to drive strategic supplier growth and enhance customer experience. Previous positions at Wayfair include managing over 400 suppliers in the Lighting category and providing support to a global supplier base to improve operational processes. Allison's background also includes roles in digital marketing and content development with organizations such as Covenant Living Communities and Services, StudentUniverse, and Her Campus Media, where leadership and content creation were key responsibilities. Allison holds a Bachelor of Science in Marketing from Bentley University and completed a graduate course in Data Management and SQL for Analytics.