Dan Puddle is an experienced Head of Merchandising with over 25 years in the buying and merchandising sectors, including fashion, lifestyle, and beauty. They have a proven track record in profit growth and stock management across global markets, having held significant roles at Paul Smith and Fenwick. Currently, they serve as the Head of Marketing Merchandising for the UK and Ireland at Wayfair. Dan has demonstrated expertise in team development and strategic planning, successfully coaching over 50 buyers and merchandisers throughout their career. They studied Business & Finance with Fashion at the London College of Fashion.
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