Reid Ethier

Reid Ethier possesses extensive experience in visual merchandising and retail management, currently serving as the Head of Visual Merchandising and Fixture Design at Wayfair since November 2021. Ethier has previously held significant roles at kate spade new york, including Sr District Leader managing an 18-store district and Director of Visual Merchandising, where 62 new specialty stores were successfully opened. Prior experience includes leadership positions at Betsey Johnson, where Ethier oversaw visual merchandising and was the General Manager of the flagship store, as well as roles at Hu's Wear, Saks Fifth Avenue, and J. Crew. Ethier holds a BA in Communications: Multi Media Design & Development from American University.