Sushmita Datari is a results-oriented B2B marketing leader with over 8 years of experience driving revenue growth and customer engagement across various industries. They have developed and executed data-driven, multi-channel marketing strategies and have expertise in customer segmentation, personalization, experimentation, and campaign optimization. Sushmita has held multiple roles at Wayfair, currently as the Senior Manager, Head of Account Based Marketing and Strategic Partnerships, and previously served as a Senior Analyst and Manager in B2B Marketing. Their earlier experience includes positions at Zipcar, Target, Ahold, and IBM, with a Bachelor of Science in Business from Indiana University – Kelley School of Business. Sushmita is currently pursuing further education at WHU – Otto Beisheim School of Management.
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