Peter Hedström

Peter Hedström is an experienced marketing professional with a diverse background spanning over two decades. Currently serving as CMO and Head of Marketing at WAYKE since February 2022, Peter previously held the role of CMO at Stendahls Bil from May 2016 to February 2022, focusing on business and marketing development, digitalization, brand perception, and customer experience. Earlier experience includes positions as Marketing Manager at Svenska Nergy AB - STC Training Club, where responsibilities encompassed brand image, marketing, and training for staff, as well as a role as Educator and Instructor in fitness. Peter's career also features roles in purchasing and quality assurance at Future Trading, ownership of a clothing store and webshop at ISH AB, and sales positions at ZILLION BOX TIGI and HairAction AB Fudge. Earlier professional experiences include technical work at Anticimex and hairstyling at Salon Noblesse in Göteborg.