Leonie Stein

Leonie Stein is a co-founder of WAYKS, a Berlin-based brand specializing in versatile and contemporary travel gear, established in collaboration with a brother and reflecting design efforts from both Germany and Australia. Prior experience includes a role as a Marketing Assistant at ASOS.com, where responsibilities encompassed coordinating marketing activities for the DACH region, collaborating with social and content teams, and analyzing marketing performance. Previously, Leonie also served as an Office Manager, overseeing administrative tasks and competitor benchmarking. Leonie Stein holds a Bachelor of Applied Science and an Advanced Diploma in Fashion & Textiles Merchandising from RMIT University.