Abigail Hernandez

Abigail Hernandez has a strong work background in marketing and media roles. Abigail started their career as a Sourcing Coordinator at VAS Aero Services in 2018 before moving on to work as a Media Strategist at White Glove, LLC in the same year. In this role, they applied critical thinking skills to generate marketing concepts and conducted ad hoc analysis of trends in the automotive industry. In 2019, they worked as a Marketing Specialist at Digital Resource, where they managed and generated content for various clients across different channels. Starting in 2021, Abigail joined Code3 as a Media Buyer, responsible for partnering with different teams to inform strategies, monitor market trends, and optimize campaigns based on key performance indicators. Abigail then became a Social Activation Specialist/Lead at Code3 and produced reports advising clients on optimization strategies, budgeting, and potential A/B tests. In 2023, Abigail joined WayUp as a Growth Marketing Associate, continuing their work in marketing and growth strategies.

Abigail Hernandez's education history begins in 2013 when they enrolled at Palm Beach State College, where they obtained an Associate's Degree. Abigail then transferred to Florida International University in 2018, where they pursued a Bachelor's degree in Advertising (PRAAC) at the College of Business. During their time at FIU, they also completed a minor in Marketing. Abigail's educational journey continued in 2020 when they attended the School of Visual Arts for Continuing Education in Graphic Design.

In addition to their formal education, Abigail has obtained several certifications. In April 2020, they completed a certification in Hospitality & Tourism Management from Florida Atlantic University. In 2023, they obtained certifications in Performance Ads Specialist from Twitter, Pinterest Advertising Essentials from Pinterest, and Google Ads Display and Google Ads Search from Google.