Simon West

Simon West is a seasoned marketing executive with extensive experience in leadership roles across various technology companies. Currently serving as Partner and Co-Founder at Waza since May 2024, West previously held the position of Chief Experience Officer at Beep, Inc., where responsibilities included brand, marketing, and product management for an autonomous mobility startup. With a strong background as Chief Marketing Officer at organizations such as Magnitude Software, Cyxtera Technologies, and Virtustream, West has successfully led global marketing strategies, brand management, and communications. Notable achievements include overseeing a significant brand relaunch at SoftLayer Technologies that contributed to the company's acquisition by IBM for $2 billion. West founded Monophonic, LLC, a brand strategy firm, and has served on advisory boards, demonstrating a robust commitment to the technology sector. West holds a BA in Communication (Journalism) from The University of Texas at Arlington.