Inês Silva

Global Marketing Manager

Inês Silva currently serves as the Global Marketing Manager at the World Business Council for Sustainable Development, focusing on strategic marketing initiatives to enhance global impact and stakeholder engagement in sustainability. Previous roles include Head of Marketing & Public Affairs at smart Europe GmbH, where Inês managed e-mobility marketing strategies for the Portuguese market, and Head of Digital Performance & Paid Search at Omnicom Media Group, focusing on digital marketing strategies. Inês has also lectured on eCommerce Management at ISEG - Executive Education and held various digital project management positions at Havas, IPG Mediabrands, and Microsoft. Inês holds a Master's in Media Studies and dual Bachelor's degrees in Marketing and Communications.

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