Matt Lieberman is an experienced professional in brand storytelling and marketing, currently serving as Digital Enterprise Manager for Business Partnerships at WBUR since May 2023, where oversight includes B2B content alignments for a range of award-winning podcasts. As a founding member of The Sideline Hustle, Matt has held roles as VP of Brand Storytelling and Marketing and Director of Brand, Digital Media, and Player Operations since May 2017. From July 2019 to February 2023, Matt worked at ESPN managing audience growth strategies for over 50 podcasts and coordinating marketing efforts for new launches. Previous experience includes positions at Midas Exchange, United Stations Radio Networks, WMUA 91.1 FM, and internships at ESPN. Matt holds a Bachelor’s Degree in Communication and Media Studies from the University of Massachusetts Amherst.
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WBUR
90.9 WBUR-FM is Boston's NPR news station and the home of nationally syndicated programs, including On Point, Here & Now, Only A Game and Car Talk, which reach millions of listeners each week on NPR stations across the country and online. WBUR provides listeners with thorough coverage of local, national and international news from NPR, Public Radio International and the BBC, in addition to its own locally produced content. WBUR has a dedicated newsroom reporting original, local content throughout the day, as well as Radio Boston, a daily news magazine examining issues, news, people and places through a distinctly Boston lens. Through a dynamic exchange of ideas, WBUR serves and engages the local community as a source of news and information, providing insight and cultural context that unites a diverse, complex and changing world.
