Peter Lavers

Peter Lavers is a specialist in B2B and B2C customer experience management and CRM, recognized as one of the world's top influencers in these fields. Currently, Peter serves as a Director at Customer Attuned and WCL Customer Management Ltd, where they focus on enhancing customer relationships and optimizing multi-channel engagement for businesses. Peter has held various consulting roles and leadership positions, including a Managing Consultant at WCL and an MD at Customer Futures, and has a background in engineering and marketing from Rolls-Royce and Bentley Motor Cars. Peter holds a Bachelor of Engineering degree in Mechanical Engineering from Bradford University.