Siqi Jiang

Siqi Jiang is a Senior Data Analyst at WE Codeword, with previous experience as a Research & Insights Analyst at Zeno Group. With a Master's degree in Business Analytics from the University of Rochester - Simon Business School and a Bachelor's degree in Economics from the University of Maryland, Siqi has a strong background in data analysis and market research. Siqi has demonstrated expertise in benchmarking analysis, digital marketing analysis, and business analytics, utilizing tools such as Synthesio, R, Google Tag Manager, Google Analytics, Data Studio, Tableau, SQL, Python, and PowerBI. Siqi's experience includes optimizing operational efficiency, developing key success metrics, and providing actionable insights to stakeholders.