We The Flywheel is an AI-native, agentic-led digital group. We build, advise, and operate where AI infrastructure meets real commercial outcomes, and we keep people in the loop on the decisions that matter.

Five businesses, one group:

• Brand Builders (Flywheel Motion): brand systems, identity, and motion design that survive contact with production.

• Product Studio (Flywheel Studio): an in-house studio that ships AI-native software. We build our own products and partner on select ones.

• Media Network (Flywheel Media): a publisher and advertiser network running campaigns, partnerships, and audience deals.

• Sports Audience (Flywheel Sports): a global sports media network that reaches fans on the platforms they already use.

• AI Advisory (Flywheel Advisory): enterprise AI strategy, transformation sequencing, and technology due diligence, for a build to get right or a deal to de-risk.

Led by Thomas Prommer, Group CEO and CTAIO, formerly Global SVP Engineering at Adidas, CIO at Sweetgreen, and Senior Technology Advisor at Bain Capital.

Recognition: Flywheel Motion was named a Fast Company World-Changing Idea (2026); Thomas Prommer was named to the HotTopics Global CIO 100 (2026).


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We The Flywheel

We The Flywheel

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We The Flywheel

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