Protik Basu is a first-generation entrepreneur and the founder of Weaddo, established in 2018, focusing on innovation in customer experience, analytics, and practical AI. With a decade of leadership experience at prominent brands such as Airtel, Lemon Tree Hotels, and Dunkin Donuts, Protik has leveraged their passion for marketing, analytics, and machine learning to drive transformative solutions. They have been recognized with awards in technology and digital fields and hold certifications in Machine Learning, Analytics, Design Thinking, and Gamification. Presently, Protik continues to develop capabilities and foster innovation through their ventures, including Brndaddo, which offers brand asset management solutions.