Alex Cook is a financial planner and ecosystem builder, dedicated to pioneering complete financial freedom for individuals. They founded GCI, Cinnabar Investment Management, and Wealthbit, where they now empower clients and enhance team engagement by addressing financial stress. With a Bachelor of Science with Honours from the University of the Witwatersrand, Alex's journey in finance began at a young age, driven by personal experiences and a family legacy in the field. Transitioning from a financial planning entrepreneur to a champion for financial independence, they aim to reshape the future of financial stability for communities and the economy.
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