Sean Craddock

Sean Craddock is an accomplished professional in digital analytics and performance management, currently serving as the Decisioning and Digital Lead at Wealthify since February 2024, where responsibilities include overseeing digital analytics and establishing a comprehensive tagging architecture to enhance customer insights. Previously, as a Senior Omnichannel Analytics Consultant at Money and Pensions Service from January 2018 to February 2024, Sean led a team in transforming and centralizing data operations to improve data maturity and integrate AI technologies. Additional experience includes roles as a Senior Performance Analyst at the Government Digital Service, Web Analytics and Metrics Specialist at Sage Pay, and Content Optimisation Specialist at Axonn Media, among others. Sean holds a Bachelor of Science (B.Sc.) in Geological and Earth Sciences from The University of Huddersfield.