Cedric Hulin

Cedric Hulin is an experienced growth and performance marketing professional currently serving as the Director of Growth at Wealthsimple since January 2022, where responsibilities include leading growth programs and managing a 9-figure annual incentive budget. Previously, in the role of Director of User Acquisition at Wealthsimple, Cedric successfully managed a 7-figure monthly marketing budget and scaled multi-channel performance marketing strategies. Cedric's career includes significant achievements at Empower, where the subscriber base grew from 0 to 500,000 and revenue reached $50 million ARR, as well as leadership roles at The League, Womply, Crowdpac, Nextuser, and Orange, where expertise in user acquisition, growth, and data-driven marketing has been demonstrated. Cedric holds a Master of Science in Business Marketing and Business Development from EDHEC Business School, alongside additional coursework at prestigious institutions such as The London School of Economics and Political Science and Aarhus University.