Jeff Waterfall is a Senior Development Leader with a robust background in web, conversion rate optimization, and product growth. Currently serving as a Software Development Manager at Wealthsimple, Jeff is responsible for client activation strategies. Previously, at Vena Solutions, they led a team of developers and managed the overhaul of public-facing web properties, emphasizing user-centric experiences and conversion optimization. Jeff has extensive experience from their time at Hootsuite, where they held multiple roles including Software Development Manager, fostering high-performing teams and driving strategic product developments. They also co-founded Lightermail Ltd., focusing on UI/UX design and front-end development.
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