Jo Cruth

Jo Cruth is a seasoned General Manager with over 20 years of experience in FMCG, specializing in Sales, Marketing, NPD, and Operations. Currently, Jo serves as a Principal Consultant specializing in SMEs while also holding the position of Head of Retail at Weatherbeeta Group. Previously, Jo has been a Chief Commercial Officer at Orchard Manufacturing and has held various leadership roles in notable organizations such as Philip Morris International and L'Oréal. Jo holds a BA in Politics and WWII history from Monash University, reflecting a diverse background coupled with a passion for creativity and innovation.