Nitya Shah currently serves as the Lead for the WebEngage Startup Program in the CEO's Office, focusing on growth initiatives, go-to-market strategies, investor relations, and business planning since August 2017. Nitya also has experience as a Product Evangelist for both the MENA region and more broadly, implementing B2B Marketing and Account Based Marketing (ABM) strategies to enhance the business pipeline. Prior experience includes a stint as a Corporate Communications Intern at TATA Power. Nitya holds an MBA in Marketing from K J Somaiya Institute of Management and a BBA in Finance from SVKM's Narsee Monjee Institute of Management Studies.
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