MC

Metis Chan

Performance Marketing Manager at Webflow

Metis Chan has a diverse work experience, starting with their current role as a Performance Marketing Manager at Webflow since November 2022. Before that, they worked as a Performance Marketing Specialist at Shopify from June 2021 to October 2022.

Prior to their roles in the tech industry, Metis worked at Shoelace from February 2019 to May 2021. During their time at Shoelace, they held multiple positions, including an Account Strategist on the Scale Team, where they strategized and scaled full funnel campaigns on social media platforms, managed substantial ad spend, and developed relationships with top tier clients. Metis also worked as an Ad Operations Specialist, where they conducted tracking and reporting of campaigns and created successful campaign structures and ad creatives in various e-commerce niches. Metis began their journey at Shoelace as a Marketing Operations Specialist.

Metis gained experience outside the tech industry at TD, where they held roles as a Small Business Advisor and a Credit Card Specialist. As a Small Business Advisor, they provided personalized banking advice and identified sales opportunities. In their role as a Credit Card Specialist, they achieved sales objectives, led a successful summer campaign, and received recognition for compliance excellence.

Overall, Metis Chan has demonstrated expertise in performance marketing, ad operations, strategy development, and customer advising throughout their career.

Metis Chan has a diverse education history. Metis began their studies at Ryerson University, where they pursued a Bachelor of Commerce degree with a specialization in Marketing. The exact duration of their studies at Ryerson is unknown.

In 2015, Metis attended the Lazaridis School of Business & Economics at Wilfrid Laurier University, where they obtained a Bachelor's Degree in Economics. Their studies at this institution lasted until 2016.

Metis continued their educational journey in 2018 by enrolling at The Hong Kong Polytechnic University. There, they are currently pursuing a Bachelor of Business Administration degree with a focus on Marketing. The end date of their studies at The Hong Kong Polytechnic University is unknown.

In addition to their formal education, Metis has obtained several certifications. In November 2022, they completed a Data Analytics certification from BrainStation. Additionally, Metis holds certifications in Google Ads Display, Google Ads Search, and Google Analytics Individual Qualification, which they obtained in February 2021 from the Google Digital Academy (Skillshop).

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Timeline

  • Performance Marketing Manager

    November, 2022 - present