Sithoko Soni is a skilled professional in the field of marketing and conversion rate optimization, currently serving as a CRO Analyst and Conversion Rate Optimization Specialist at WebFX since March 2024. Previously, Sithoko worked as a Direct Marketing Specialist at FNB South Africa from August 2022 to February 2024 and held various roles at Citadel Investment Services, including Marketing Specialist, Event Coordinator, Marketing Coordinator, and Advisory Assistant from January 2016 to July 2022. Early career experiences include positions as an Assistant Consultant at Alexander Forbes Consultants & Actuaries Limited, a Trainee in Supplier Development and Localisation at Eskom, and an intern at KZN Provincial Treasury. Sithoko's academic credentials comprise a Digital Marketing online short course from the University of Cape Town, a BCom Honours in Small Business Development, a Post Graduate Diploma in Finance, Banking and Investment Management, and a Bachelor of Commerce in Finance, Economics, and Management, all obtained from the University of KwaZulu-Natal.
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