webhotelier | primalres is a travel tech group serving the tourism industry since 2008. With more than 16.000 deployments, the group offers innovative and reliable solutions to 9.000+ hotels and accommodation providers in 38 countries through an ecosystem that includes: WebHotelier booking engine, primalRES channel manager, Hotelizer and Loggia cloud-based property management systems, as well as a dynamic B2B marketplace for direct bookings with 35,000+ travel agents. 
Its ecosystem is complemented by a range of interconnected systems and apps such as a Global Payment Gateway, Metasearch Connectivity, Social & Reputation Management, a real-time reporting and analytics suite, a dynamic pricing app, as well as RateParity a direct booking conversion optimization platform. 
The group employs 90+ people that provide high level support & consultation services, contributing significantly to the digital transformation of hotels and accommodation providers around the world, as well as in maintaining their competitive advantage within a rapidly evolving online environment. 

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